Update all blogs to reflect that TOPdesk SEE 2021 took place on 15 June- add a disclaimer: Our most recent edition of TOPdesk SEE took place on 15 June. And what a blast it was! Want to stay in the loop about our next event? Subscribe for TOPdesk SEE updates.
Customer happiness isn’t a destination - it’s an ongoing transformation of your services.
And in order to really upgrade your end user’s experience, you first need a clear understanding of your customer journey - the steps that each customer has to take when using your services. Organizations often make the mistake of assuming that they already know everything that there is to know about their customers. This can lead to service breakdowns, less-than-optimal experiences, and, ultimately, lost brand reputation and decreased long-term growth.
If you want to truly understand what it’s like to be your customer, you need to first walk in their shoes and outline the key pain points throughout their journey. Then you can address these pain points in your digital transformation.
When you sign up for free for TOPdesk SEE, you’ll automatically have the chance to win a ‘Masterclass Customer Journey’ by CX expert Annette Franz. She will teach you everything you need to know in order to conduct your own in-house journey mapping exercise, so you and your service team can find your next steps towards customer happiness.
You'll learn how to:
Define the scope of your map
Create your own current state map
Incorporate data into your journey maps
Identify and prioritize improvement opportunities
Create a service blueprint
Ideate the future state experience
Implement the learnings for an optimal customer experience
Who is Annette?
Named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider, Annette is an internationally recognized author and customer experience (CX) thought leader. Her tailored Journey Mapping workshops allow you to understand – and then redesign – your customer experience, so you can establish a future-proof CX strategy for your service department.
Ready to transform your service experience?
Sign up for free to secure your spot at TOPdesk SEE 2021 on 15 June for a chance to win. Want to learn more? Check out our terms and conditions here.